WPP Group's J. Walter Thompson beat off Almap BBDO in a final shoot-out. Two other agencies shortlisted out of an initial round of eight included NewcommBates and Artplan.
Although no budget was disclosed, Unimed spent $20 million on TV advertising alone last year.
JWT's appointment will not affect existing promotional efforts between Unimed and a wide range of agencies working in different regions. A first nationwide campaign is not expected to break till early next year.
Made up of more than 90,000 doctors, Unimed commands 25% of the country's medical insurance market. -- Claudia Penteado
Copyright July 2001, Crain Communications Inc.