Brazilian movie channel launches Web site

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RIO DE JANEIRO--Brazilian movie channel Telecine, distributed by Net, Globo group's distributor, is launching a brand new and extended Web site on July 9.

The new site (www.telecine.com.br) will be created by Brainter Newmedia and will allow consumers to create their own viewing schedule according to their personal preferences, as well as take part in different promotions.

The launch will be backed by a $170,000 ad campaign created by V&S Comunicacoes Rio de Janeiro. Media will include TV, magazines, cinemas and the Internet.

Copyright July 1999, Crain Communications Inc.

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