Brazilian retailer hires O&M

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Ogilvy Brasil won the estimated $25 million Extra supermarket account in Brazil following a pitch against fellow Sao Paulo agen-cies J. Walter Thompson Co., Touche and Propaganda Registrada. Extra, which operates 46 stores, pre-viously used Sao Paulo-based ad agency Logullo. The supermarket chain is part of Brazil's strong-est retail group, Pao de Acucar, which also owns the retail chains Pao de Acucar, Barateiro and Eletro. The group operates a total of 414 stores in Brazil.

Copyright January 2001, Crain Communications Inc.

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