Created by Age, Sao Paulo, TV ads feature domestic scenes, such asa man mowing the lawn, a woman trying to cook a meal, or a man shopping. The theme music of the ads is the popular song "How I miss Amelia," written by well-known local composers Mario Lago and Ataulfo Alves. In response to "How I Miss Amelia," a slogan at the end says: "You don't have to miss Amelia anymore. Access Amelia.com.br right now. A Pao de Acucar company."
The campaign, including print and outdoor, runs in major cities in-cluding Salvador, Brasilia, Sao Paulo, Rio de Janeiro, Fortaleza, Curitiba and Belo Horizonte.
Copyright May 2000, Crain Communications Inc.