SAO PAULO--Estrela Toys, the country's strongest toy producer, has moved its $5 million advertising account from Full Jazz, Sao Paulo, to Duailibi Petit Zaragoza Propaganda, Sao Paulo. "We will manage the brand's relationship with its customers, identifying and monitoring all of its contacts with the brand," says Angelica Armentano, account executive at the agency.
The agency's first task is to launch a new variation of SUSI, Barbie'sstrongest competitor in Brazil. The latest SUSI doll will be themed on afamous musical group based in Salvador, state of Bahia, a region known for its drums. The ad campaign should be running by the end of February.
Copyright January 2000, Crain Communications Inc.