WPP Group is opening a youth marketing agency led by three former Saatchi & Saatchi Advertising staffers. Gepetto & Partners will open Sept. 15 in New York as a standalone unit of WPP's Specialist Communications Business. The founding partners are Julie Halpin, CEO; Chris McKee, creative director; and Rachel Geller, planning director. Ms. Halpin was general manager of Saatchi & Saatchi's Kid Connection, New York, and Mr. McKee and Ms. Geller were creative director and account planner, respectively, at Saatchi & Saatchi in New York.
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