BREAKIMG: FRUIT ROLL-UPS: A FRUITFUL COMBINATION

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A kid "factory supervisor" torn between producing watermelon or fruity punch flavor Fruit Roll-ups pushes the panic button, creating two varieties in one in this spot from Saatchi & Saatchi Worldwide, New York. The campaign breaks nationally today on kids-oriented syndicated programming, for Double Fruity Fruit Roll-Ups, new in the General Mills line.
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