×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BREAKIMG: FRUIT ROLL-UPS: A FRUITFUL COMBINATION

Published on .

A kid "factory supervisor" torn between producing watermelon or fruity punch flavor Fruit Roll-ups pushes the panic button, creating two varieties in one in this spot from Saatchi & Saatchi Worldwide, New York. The campaign breaks nationally today on kids-oriented syndicated programming, for Double Fruity Fruit Roll-Ups, new in the General Mills line.
In this article:
Most Popular