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BREAKING: 7 UP: PASSION COOLER

Published on .

New international outdoor ads for 7 UP, from Goodby, Silverstein & Partners, San Francisco, work off the premise that discovering love is a common experience of teen-agers, no matter what language they speak. The soft drink, marketed overseas by Pepsi-Cola Co., is presented as the cool, refreshing break from passionate yet sometimes bewildering discoveries. The tag of a multimedia campaign breaking this month in Spain, Russia, Ireland and the Netherlands is "Air conditioning for a passionate world."
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