Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

New international outdoor ads for 7 UP, from Goodby, Silverstein & Partners, San Francisco, work off the premise that discovering love is a common experience of teen-agers, no matter what language they speak. The soft drink, marketed overseas by Pepsi-Cola Co., is presented as the cool, refreshing break from passionate yet sometimes bewildering discoveries. The tag of a multimedia campaign breaking this month in Spain, Russia, Ireland and the Netherlands is "Air conditioning for a passionate world."
Most Popular
In this article: