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breaking: Affordable tastes

Published on .

Stock market riches are fleeting in this dot-com economy, but you won't lose your shirt or any other clothing item on Wendy's International's Super Value Menu. That's the message behind a new 30-second TV spot from Bates USA, New York, for the No. 3 burger chain that began running last week. Art director: Paul Basile. Copywriter: Jim McKennan.
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