BREAKING: ALPHAGRAPHICS: NEEDING DIVINE INTERVENTION

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Quick-print chain AlphaGraphics claims miracles really can happen in its first national campaign, from DDB Needham Worldwide, Dallas. The campaign broke last week. The marketer, which has only done spot radio advertising in the past, is trying to raise consumer awareness of its brand through prime-time cable TV, direct mail and print ads in People. The TV spot features a busy receptionist in heaven advising a caller who needs a printing miracle to try AlphaGraphics.
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