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Breaking: Altima

Published on .

Nissan North America launches several spots for the all-new 2002 Altima created by Omnicom Group's TBWA/ Chiat/Day, Playa del Rey, Calif., arriving in October with the prescription theme "the cure for the common car." Nissan is expected to spend $70 million in media on Altima during the model year, including TV, print, outdoor and the Internet.
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