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Published on .

Coty U.S. is launching a new water-based scent, Waterdance Aqua Spray, with a $5 million print campaign breaking in August women's magazines from the Romann Group, New York. Coty expects the line-with three scents, Pure Petal Musk, Tropical Spray and Sunlit Falls-to reach first-year sales of $20 million.
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