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BREAKING: BACK-TO-SCHOOL: MERVYN'S, LINENS N THINGS STUDY UP FOR SCHOOL

Published on .

In a spot from Martin/Williams, Minneapolis, for Dayton Hudson Corp.'s Mervyn's department store chain, youths dance to a wild drumbeat as the screen flashes with lingo for cool such as phat, bumpin and raw. The scene switches to a '50s-era man watering his lawn, with the parental translation: "Nice school clothes!" In one of three spots from DeVito/Verdi, New York, for Linens N Things, the sheets are so comfy they cause a student to sleep through his alarm. The company is branded as "Your back to campus headquarters" in the $3 million
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