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breaking: He's bad(ger)

Published on .

A man wearing corduroy pants on a walk through the woods attracts a badger in Levi Strauss & Co.'s holiday commercial for the revival of its classic Levi's cords. The spot, created by TBWA/Chiat/Day, San Francisco, is slated to run Nov. 6-19 on 10 cable networks including MTV and TBS. Copywriter: Stephanie Crippen. Art director: Jeff Labbe.
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