×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BREAKING: All bambinos all the time

Published on .

BabyCenter breaks print ads from Carmichael Lynch, Minneapolis, in November issues of American Baby and BabyTalk. The ads try to convey the vast content covered by the site (www.babycenter.com). BabyCenter hired Carmichael in May to create the multimillion-dollar print project. Media Smith, San Francisco, handles all media buying. SF Interactive handles online creative. Copywriter: Kelly Trewartha. Art director: James Clunie.
Most Popular
In this article: