BREAKING: All bambinos all the time

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BabyCenter breaks print ads from Carmichael Lynch, Minneapolis, in November issues of American Baby and BabyTalk. The ads try to convey the vast content covered by the site (www.babycenter.com). BabyCenter hired Carmichael in May to create the multimillion-dollar print project. Media Smith, San Francisco, handles all media buying. SF Interactive handles online creative. Copywriter: Kelly Trewartha. Art director: James Clunie.
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