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Published on .

Bausch & Lomb is now running its first cinema campaign for disposable contact lenses, a European push started in the U.K. and Italy. In the commercial from Paling Walters Targis, London, a woman overhears her boyfriend lamenting about ending his relationship. As it turns out, he's talking about his contact lenses. Print ads support. AMS Media handles buying; budget exceeds $1.5
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