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BREAKING: Broadband baby

Published on .

AT&T Corp. has launched an estimated $50 million effort to promote its broadband technology. The new advertising, from roster agencies Y&R Advertising and FCB Worldwide, both New York, broke last week. Y&R handled broadcast ads portrayed here while FCB created print. TV spots animate AT&T's sphere logo and ads feature the tagline "Boundless." Y&R copywriter: Betsy Petropoulos. Art directors: Diane Pittman, Kevin Fahey.
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