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BREAKING: BUDGET RENT A CAR: SOMETHING SPECIAL TO RENT

Published on .

Budget Rent a Car Corp. uses humor to tout its specialty vehicles, like Jaguars, in a new $13 million campaign that started Aug. 24. One fictional character in the spots, from new Budget agency Hill, Holliday, Connors, Cosmopulos, Boston, is a thirtysomething "drifter" on a Harley who has trouble balancing the bike when he returns it to Budget.
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