BREAKING: BURGER KING: NO SMALL POTATOES

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Burger King Corp. today launches TV support for its new french fries as part of its $70 million product introduction, the chain's biggest ever. The spot, from Ammirati Puris Lintas, New York, features a clay animation Mr. Potato Head at a press conference announcing the new hotter, crispier fries. Two more spots break today, one in Spanish from Bromley, Aguilar & Associates, San Antonio, and one targetting African-Americans from UniWorld Group, New York. The launch includes a fry giveaway Jan. 2 and, for five weeks starting Jan. 5, BK's
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