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Breaking: Burger King

Published on .

Burger King Corp. broke the first TV spot from newly assigned kids agency Campbell Mithun, Minneapolis, a unit of Interpublic Group of Cos., on April 8. "Sick and Wrong" kicks off a four-week "Choose the Ooze" promotion for Big Kids Meals and Kids Meals featuring ketchup, dipping sauce and cherry slushes that are emerald-hued. Art director: Dan Humphreys. Copywriter: Reid Holmes.
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