Burger King Corp. broke the first TV spot from newly assigned kids agency Campbell Mithun
, Minneapolis, a unit of Interpublic Group of Cos., on April 8. "Sick and Wrong" kicks off a four-week "Choose the Ooze" promotion for Big Kids Meals and Kids Meals featuring ketchup, dipping sauce and cherry slushes that are emerald-hued. Art director: Dan Humphreys. Copywriter: Reid Holmes.