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Published on .

Emotions, winnings run high

The California Lottery, in the first work from new agency Grey

Advertising, Los Angeles, breaks a humorous campaign for its SuperLotto that focuses on the emotional reaction to winning. Different spots will be shown on programming targeted toward men or women, depending on the featured winner. Other spots will tout jackpots exceeding $20 million. The campaign keeps the "Who's next?" tag developed by previous agency J. Walter Thompson USA, San Francisco. The lottery has cut back its spending, now at $15 million to $20

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