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BREAKING: CALLAWAY WINES: OCCASION FOR OPENING THAT BOTTLE

Published on .

A new campaign for Callaway Vineyard & Winery cites occasions to open a bottle of wine. The campaign from Allied Domecq's Wine Alliance is targeting 25-to-34-year-old wine drinkers. The ads break this week in test markets and are expected to go national in the spring. Zuckerman Fernandes MacDaniels Sproul,
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