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BREAKING: CHANEL NO. 5: ANOTHER KIND OF FAIRY TALE

Published on .

Instead of grandmother's house, it's Paris. Instead of food in the basket, it's Chanel No. 5. But there is a wolf in the new 30-second spot breaking today from Chanel. Little Red Riding Hood is an adult, clad in a Karl Lagerfeld-designed cloak. Film director Luc Besson conceived and directed the commercial, which revives the "Share the fantasy" tagline. Print is included in the campaign, created in-house. The spot is unveiled on MTV and will expand to other outlets.
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