BREAKING: COCA-COLA: BIG SCREEN LAUGHS

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Coca-Cola Co. debuted a new 90-second comedy vignette featuring Richard Jeni on some 8,500 movie screens across the country to run through April 23 as part of its on-going strategy to market Coca-Cola Classic in theaters. The project was conceived in-house and produced by McCann-Erickson Worldwide, Atlanta.
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