Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Breaking: Code Red

Published on .

Pepsi-Cola Co. breaks its first ad for Mountain Dew's Code Red this week. The spot, by Omnicom Group's BBDO Worldwide, New York, uses hidden cameras to shoot an inner-city basketball game with Orlando Magic star Tracy McGrady and the Sacramento Kings' Chris Webber. Art director: Doris Cassar. Copywriter: Bill Bruce.
Most Popular
In this article: