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BREAKING: COLOMA: GOING WITHOUT A KAHLUA

Published on .

To launch new premium coffee-flavor Coloma liqueur, Remy Amerique broke print ads showing recipes using it instead of category leader Kahlua. The ads, from Blum/Herbstreith, New York, depict bar situations where drinkers show thei r savvy by demanding Coloma in their drinks. Three executions broke in the October issues of Vanity Fair, Cosmopolitan, Entertainment Weekly, Glamour,
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