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Published on .

Financial services organization Conseco is launching its first TV campaign during the CBS broadcast of the NCAA basketball tournament this month. The $15 million TV effort from Fallon McElligott, Minneapolis, features different vignettes, with a voice-over in each talking about financial security. Ads also will air on CNN and ESPN. A $5 million print campaign will break in April editions of Fortune, Time, Sports Illustrated and USA Today.
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