BREAKING: CREST: FIRST GRADERS BRUSH UP ON ORAL HYGIENE

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Procter & Gamble Co. today breaks a new national Crest branding campaign from D'Arcy Masius Benton & Bowles, New York, promoting its Crest-sponsored oral hygiene program. The documentary-style advertising features a first-grade class learning about dental care, and is running as a supplement to the $45 million "Crest Kids" campaign that broke in June. Print ads will break nationally in
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