Hormel Foods co-brands with E.&J. Gallo Winery in a spot TV and cable campaign breaking today for Cure 81 ham. BBDO
Worldwide, Minneapolis, created four spots offering meal solutions for holidays, beginning with Easter. One spot suggests Gallo's white zinfandel as an accompaniment. Hormel said the effort marks its "most ambitious campaign" for Cure 81 in 35 years; measured media spending for Cure 81 last year was less than $5 million.