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BREAKING: DAIRY MANAGEMENT: WHEY AHEAD

Published on .

"Behold the power of cheese," is the new theme for Dairy Management, which moved its $40 million account for cheese to Leo Burnett USA, Chicago, from Grey Advertising, New York. It kicked off Dec. 11 in a holiday spot that shows a family receiving sports cars and ponies for Christmas after upgrading Santa's snack from cookies to cheese. The theme will carry through in five new spots and
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