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Published on .

Triarc Beverage Group's Diet Rite last week broke its first national advertising in four years with a humorous campaign from Blum/Herbstreith, New York. The $3.5 million campaign, themed "Diet Rite, feel all right," will run on network and cable TV. The ads poke fun at tough exercise routines, while touting Diet Rite as the better alternative to Diet Coke and Diet Pepsi.
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