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BREAKING: Drive-through weddings

Published on .

BMW of North America breaks TV spots tonight in cable and spot markets in a $15 million fourth-quarter media buy. The Z3 roadster, 530i and 330i sedans each get a spot. Print arrives in November magazines. In the effort from Fallon, Minneapolis, supers reveal short messages like "more power." Copywriter: Michael Hart. Art director: Chris Lange.
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