Breaking: Driving buzz

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DaimlerChrysler breaks a new campaign this month for its 2001 PT Cruiser themed, "Bounce to this." The effort includes out of home, radio and four TV spots with print to follow in July. Commercials feature gospel artist Fred Hammond, rhythm & blues group Next, actress Allison Dean and radio/TV personality Tiana "Egypt" Sherrod. Don Coleman Advertising, Southfield, Mich., handles.
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