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Published on .

Dunkin' Donuts is kicking off the first phase of a $40 million campaign that features its spokesman, Fred the Baker, weighing the pros and cons of retirement. TV and radio spots, from Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, break Sept. 9 in 45 markets, and show celebrities, including Mary Lou Retton, Sugar Ray Leonard and Bob Dole offering
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