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BREAKING: EIDOS INTERACTIVE: FOLLOWING THE GUYS

Published on .

Wonder where all the boys are? According to Eidos Interactive, they're all playing "Tomb Raider 2," the CD-ROM "starring" Lara Croft, a digitally animated heroine who's become a popular icon. The "Where the Boys Are" campaign, which broke last week, was created by Winkler Advertising, San Francisco. The campaign includes one 30-second spot and two :15s; they feature shots of empty pool halls, bars and strip joints, ending with a barfly or exotic dancer
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