Coca-Cola Co. expands on the idea of the "Kodak moment" in a new campaign from Cliff Freeman
& Partners, New York, that asserts how life's special moments aren't complete without a Coke. Four 30-second and two 60-second TV spots as well as seven radio commercials break today. The tongue-in-cheek campaign is the first from Cliff Freeman since the No. 1 soft-drink marketer shifted the account after shutting down in-house shop Edge Creative, in May.