Classic-car enthusiast site eClassics.com launched its first campaign in November magazines that include Hot Rod and Motor Trend. Guarino Woodman, New York, is handling the estimated $500,000 campaign, which will include TV commercials. Guarino is also agency of record for Speedvision Network, a cable network that owns a minority stake in eClassics.com. One of the initial print ads features a woody -- a station wagon with exterior wood paneling -- on the beach with the headline "Surf's up." Copywriters: Michael Guarino and Philip Holmes. Art director: Jowill Woodman.