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The Equitable launched a new corporate campaign last week to promote its financial services and tie in with parent Global AXA Group. The $13 million campaign from Seiter & Miller, New York, includes two TV and print executions and sponsorship of the Liberty Bowl college football tournament, renamed The AXA/Equitable Liberty Bowl. The TV spots feature The Equitable and AXA logos appearing on objects ranging from a building to a baby's bottle, with the
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