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BREAKING: EXCITE: EXCITE'S CAMPAIGN GETS PERSONAL

Published on .

Search engine Excite dishes out the double entendres with its "What excites you?" tagline breaking in consumer print and transit ads today. Created by Odiorne, Wilde, Narraway & Partners, San Francisco, the campaign promotes the personalized nature of the My Excite Channel by poking fun at the signatures of well-known personalities. For instance, links to this Bill Clinton replica signature include "Buy lingerie for that someone special," "Book a whitewater rafting trip" and "How to raise capital from foreign investors." All of those reminders are wryly treated and linked back to an Excite Channel, said James Desrosier, exec VP-marketing at Excite. The ads are running nationally in
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