Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Ford Motor Co.'s new Ford Super Duty F-Series four-door pickup will be introduced with this TV spot in late March or early April. The commercial, from J. Walter Thompson USA, Detroit, shows the truck towing a World War II-era ship and touts the truck's over 10,000-ton towing ability. "Remember that the next time you try to tow your bass boat out of the water," the spot says.
Most Popular
In this article: