Breaking: Fortysomething

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L'Oreal perks up its Plenitude Revitalift brand with a new product, Revitalift Slim, a lotion targeted at women over 40 that tightens and firms up the skin of the face and neck. The new product is backed by print ads from Publicis, New York, featuring L'Oreal spokeswoman Andie McDowell. The ads break in November issues of magazines such as Harper's Bazaar, People and Vogue. Copywriter: Shawn Peacock. Art director: Tony Santos.
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