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BREAKING: Futile attraction

Published on .

Coca Cola Co. gives new meaning to the term "subliminal seduction" in a trio of TV spots from Berlin, Cameron & Partners, New York, for Coke Light that broke earlier this month in Central America and are breaking now in Europe. Couples' flirtatious interplay highlights how ulterior motives can be misread. Copywriter: Izzy DeBellis. Art director: Jason Peterson.
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