Lingerie marketer Gossard suggests that women wear sexy underwear for themselves, rather than the men in their life, in a provocative $1.5 million poster campaign appearing in several major cities throughout the U.K. Created by Abbott Mead Vickers/ BBDO
, London, the "Find your G-spot" images show women lying suggestively in bed with their underwear strewn on the floor. Copy lines in the advertising from Sara Lee Corp.-owned Gossard are equally as daring: "Bring him to his knees," "If he's late you can always start without him" and "Moan, moan, moan." Copywriter: Tim Riley. Art director: Rob Oliver.