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Breaking: Gain

Published on .

A boy searches for a clean shirt and finds it by using his nose in "Late," one of Procter & Gamble Co.'s two new Spanish commercials for Gain breaking today. Bcom3 Group's Hispanic agency Lapiz, Chicago, created the spots. Group Creative Director: Priscila Aviles Jamison; Creative Director/Copywriter: Diego Cantu; Art Director: Armando Zubieta.
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