BREAKING: GATEWAY: LET A :) BE YOUR UMBRELLA

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Gateway introduces its Your :)Ware marketing program in TV spots that broke May 27, via McCann-Erickson Worldwide, New York. The new program allows consumers to buy a PC with full Internet service with the option to trade in for a new system after two years. The 30- and 60-second spots, titled "Ted & Dad," feature Gateway founder and CEO Ted Waitt.
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