×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BREAKING: GATORADE: SING LIKE MIKE

Published on .

Quaker Oats Co. revives the "Be like Mike" slogan in new Gatorade ads with spokesman Michael Jordan that broke last week during the NBA All-Star game. In the new spots, from Foote, Cone & Belding, Chicago, celebrities -- Larry Bird, Lisa Leslie, Sheryl Swoopes and Mia Hamm; sportscasters Ahmad Rashad and Chris Berman; cartoon characters Marvin the Martian and Bugs Bunny; musician John Popper and musical group Take Six -- join Mr. Jordan to sing a new anthem.
Most Popular
In this article: