×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Breaking: General Electric

Published on .

General Electric Co. uses photos from a young girl's life to introduce Discovery LS-a GE-developed x-ray machine which not only detects a tumor but also determines if it's cancerous. Omnicom Group's BBDO Worldwide, New York created the 60-second TV spot, which breaks this week. Art director: Susan Wood. Copywriter: Glenn Miller.
Most Popular
In this article: