×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BREAKING: GENERAL MOTORS: DRIVEN TO CONTRIBUTE

Published on .

General Motors Corp. breaks this ad today in People for its Concept Cure breast cancer research fund-raiser. The ad, to run in nine magazines through June, is from Harris Marketing Group, Ann Arbor, Mich. Four GM vehicles, revamped by designers, will be given away in June as part of sweepstakes. Consumers enter by calling 1-888-GM-CURE to make a pledge.
In this article:
Most Popular