BREAKING: GENERAL MOTORS: DRIVEN TO CONTRIBUTE

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General Motors Corp. breaks this ad today in People for its Concept Cure breast cancer research fund-raiser. The ad, to run in nine magazines through June, is from Harris Marketing Group, Ann Arbor, Mich. Four GM vehicles, revamped by designers, will be given away in June as part of sweepstakes. Consumers enter by calling 1-888-GM-CURE to make a pledge.
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