General Motors Corp.'s GMC truck brand launches the redone 2002 model Envoy sport utility April 1. Interpublic Group of Cos.' Lowe
Lintas & Partners, New York, created outdoor and two 30-second national TV spots arriving April 16. The estimated $15 million campaign also includes print ads. Art director: Jack Eleftheriou. Copywriter: Deanna Vergara. See AdAge.com for more on the Envoy.