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Published on .

An animated detective chases "that blasted goldfish," a character named Boomer in a TV campaign for new "flavor blasted" Pepperidge Farm Goldfish. The effort, aimed at kids ages 8 to 12, includes a new Web site (www.pfgoldfish.com). Saatchi & Saatchi, New York, created the ads, while iMC2, Dallas, crafted the site.
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